<b>The Current Research Status, Hot Topics, and Emerging Trends in ESG "Greenwashing" at Home and Abroad: A Visual Analysis Based on CiteSpace</b>
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Keywords

ESG "Greenwashing"; Visual Analysis; CiteSpace

Abstract

As investors increasingly prioritize companies' ESG performance in their investment decisions, companies with strong ESG performance often secure financing at lower costs. However, some companies engage in ESG "greenwashing" by publishing false ESG reports to pursue economic interests or evade regulation. This paper selects ESG "greenwashing"-related literature from the WOS and CNKI databases as the data foundation. Using the scientific knowledge mapping and literature analysis results as the research subject, the study employs CiteSpace visualization software to create knowledge maps. These maps distill the key insights from the data, aiming to understand the current state of research on ESG "greenwashing" both domestically and internationally. The goal is to provide some reference for future exploration of ESG "greenwashing."

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